APRIL 14, 2022



DIRECTOR'S ANNUAL MESSAGE





Miss Earth USA National Director Laura Clark announces program initiatives





April 14, 2022. Washington, D.C.

We are often asked, “Is pageantry relevant?” Emphatically, the answer is YES, now more than ever.

Nearly 100% of our delegates state that the reason they join Miss Earth USA is to serve their communities. The next most popular reasons are high production quality, worthwhile activities throughout the year and trustworthy leadership. Least important? The designer label on their dress, visiting a tropical pageant location and the likelihood of “being discovered.”

Miss Earth USA is MORE than a beauty pageant.

We are BEAUTIES FOR A CAUSE®


Miss Earth USA is a platform for girls and women to connect, to be inspired and to impact the planet.


This Earth Day, we kick off the 2022 state pageant season, holding 21 state pageants from April through August. Additional appointed state and regional titles are currently being selected via online application. We look forward to welcoming an estimated 200 state titleholders in six age divisions in January 2023 at the next Miss Earth USA national pageant in Orlando.

Our theme this year is “Still She Rose,” with the goal to encourage each ambassador to find inspiration to blossom not only during her time with Miss Earth, but especially in the years to follow. Nearly one in three of our delegates choose to return to the program each year, yet we know that a pageant organization is simply a small step in a woman’s lifelong journey.

Our mission as “Beauties for a Cause” does not have to end with each passing of the crown, so how can we use this time to inspire girls and women to create a life of service and self-love?

2022 Initiatives and Goals:
Wellness Program
Clean Up Volunteer Work
Wildlife Conservation Efforts
Think Global Act Local Projects
Scholarships & Awards
Winning Culture
National Accolades

Wellness Program:

Under the guidance of experienced counselor and pageant veteran Laura Ashley Cliff, the Miss Earth USA Wellness Program is specialized to professionals and ambassadors in the pageant industry. Benefits are integrated for organizational leaders, state and national titleholders, and recent titleholders. During the national pageant, we encourage a daily pause for reflection and gratitude. Our “Still She Rose” post-pageant brunch celebrates the next chapter for each of our state delegates. The program will launch in May during Mental Health Awareness Month.

Clean Up Volunteer Work:

Continuing our partnership with We Clean Trails, The Clean Earth Project and Garbo Grabber, Miss Earth USA delegates are provided volunteer toolkits and casual logo apparel to make it easy and fun to conduct community clean ups. You will see state and national delegates volunteering time year-round at parks, schools, and beaches and especially during World Cleanup Weekend in September.

Wildlife Conservation Efforts:

Thanks to the annual giving campaign and special events like the charity gala, we continue to aid wildlife conservation groups across the United States. We support the Central Florida Animal Reserve, including an upcoming visit by Miss Earth USA Natalia Salmon to get to know the CFAR big cats. Three manatees have been adopted to aid Save the Manatee® and honor international royalty Lindsey Coffey, Destiny Wagner and Marisa Butler. During the annual summer mission trip, 10 ambassadors will collaborate with the Seal Society of San Diego and the San Diego Zoo. Each state ambassador will feature her choice of wildlife organization, with the goal to educate and inspire others. Finally, we look forward to embracing our sisters and fans during the 22nd annual Miss Earth pageant where we will celebrate the “Fauna of the Earth.”

Think Global Act Local Projects:

2017 Miss Earth USA Andreia Gibau established this program for each state ambassador to conduct an environmental community project of her choice. Each national titleholder receives guidance to further these efforts on a larger platform. For example, as Miss Pennsylvania Earth, Natalia Salmon created Squad Limitless to inspire others to discover their emotional intelligence. Now as Miss Earth USA, Natalia merges her platform with her Climate Reality leadership training to communicate with others and encourage action.

Scholarships & Awards:

In January, we awarded nearly $15,000 in scholarships and grants. We are proud to increase funding for the next national awards celebration. We will emphasize TEEN division scholarships, with gifts also provided to delegates in the Junior, Mrs and Miss divisions. National winners are recognized with over $100,000 in prizes from our generous sponsors, scholarship donors and international competition partners.

Winning Culture:

It’s true that winning isn’t everything yet we still aim to create a winning culture on and off the stage. Since 2014, the United States has ranked to the Miss Earth Top 4 a record-setting six times, including the crowning of Lindsey Coffey from Pennsylvania as Miss Earth 2020 and most recently Marisa Paige Butler of Maine as Miss Earth Air 2021. Additionally, we have captured the crown at Mrs. Earth, Ms. Earth, Teen Earth, and Face of the World. This winning culture is supported by a dedicated network of partners including Pixton Design Group, Beauty by Lady Code, Queenly, Rosen Hotels, VIP Pageantry and HOTWORX.

National Accolades:

While we are confident that we offer an exceptional program from community involvement to live televised production to fashion and social opportunities, it never hurts to see your name in the headlines! Right now, reigning Miss Earth USA and Teen Miss Earth USA prepare to grace the covers of esteemed national pageantry magazines. They will both appear as presenters at the Global Beauty Awards in May. The pageant has been named consistently as a top program with top leadership by Pageant Planet, Pageantry Magazine, and Art & Beauty Magazine.


In Conclusion:
During my 12 year career in pageantry and 7 years as national director of Miss Earth USA, my team has aimed to provide one of the most worthwhile and notable platforms in the pageant industry. Our growing team of state leadership are dedicated to creating a sincere connection with candidates, state titleholders and the Beauties for a Cause mission. We challenge national titleholders to adopt a winning culture, commit a year of service to our planet and pave a path for their future beyond the crown.

As leaders in pageantry, we take this opportunity to challenge others in the industry to embrace their commitment to integrity, transparency and quality of experience. At Miss Earth USA, we are committed to making pageants a safe and enjoyable place where women and girls can thrive.

Laura Clark
National Director, Miss Earth USA
President, B4ACUSA Foundation 501(C)3
Instagram | Facebook | LinkedIn @directorlauraclark